Course curriculum

  • 1

    INTRODUCTION

    • Introduction
  • 2

    NEW: TIKTOK

    • Supercharge Your Profile

    • Create Viral Content For TikTok's Algorithm

    • Take Advantage of Trending Sounds

    • Use a Hashtag Framework

    • Increase Views With Duets

    • Offer Great Shout For Shouts

    • Get Rapid Growth With Influencers

    • Maximize the Network Effect

    • Launch Compelling Competitions

    • Get Smart With Engagement Hacking
  • 3

    FACEBOOK AND INSTAGRAM ADVERTISING (EXECUTION)

    • Properly structure your campaigns

    • Effectively target the right audience

    • Choose the best placements

    • Set the right budget and schedule

    • Use engaging visuals

    • Use engaging captions

    • Leverage custom audiences

    • Leverage lookalike audiences

    • Analyze and manage your results

    • Test and learn fast
  • 4

    FACEBOOK AND INSTAGRAM ADVERTISING (THEORY)

    • FOCUS THE ALL-SEEING EYE: Working with Facebook’s algorithm

    • MASTER EVERY ANGLE: Crafting winning messages

    • PAINT A MOSAIC: Designing winning visuals

    • FIND YOUR TRIBE: Choosing winning audiences

    • BUILD AN APPEALING JOURNEY: Using effective funnels

    • OBSERVE THE LAWS OF THE UNIVERSE: Complying with Facebook policies

    • FULFIL YOUR PURPOSE: Launching the right campaigns

    • GUIDE EVOLUTION : Managing campaign performance

    • EXPAND YOUR EMPIRE: Scaling successful campaigns

    • STAND ON THE SHOULDERS OF GIANTS: Modelling successful advertisers
  • 5

    INSTAGRAM

    • Supercharge your profile

    • Post high performing content

    • Grow fast with influencers

    • Get discovered with features

    • Use a hashtag framework

    • Do authentic engagement hacking

    • Launch competitions that people go wild for

    • Get shown on the explore page

    • Maximize the network effect
  • 6

    FACEBOOK

    • Optimize your Facebook page

    • Optimize your content

    • Ethically hack everyone’s Facebook feed

    • Target post notifications

    • Arrange great shoutouts and shout-for-shouts

    • Get featured by huge accounts for free

    • Host competitions that people go wild for

    • Leverage Facebook groups

    • Maximize the network effect
  • 7

    YOUTUBE

    • Optimize your YouTube channel

    • Optimize what you post, how you post and when you post

    • Use the right keywords in the right places

    • Arrange free and paid collaborations

    • Host highly effective contests

    • Use the network effect

    • Maximize your audience engagement

    • Use cards and end screens

    • Get featured in the recommendations sections

    • Find and reproduce winning videos
  • 8

    INFLUENCERS

    • Choose your objective

    • Find influencers

    • Assess influencers

    • Contact influencers

    • Confirm promotion terms

    • Confirm payment terms

    • Pay influencers

    • Manage promotion launch

    • Assess promotion results

    • Optimize your performance
  • 9

    EMAIL

    • Optimize your emails

    • Send welcome emails

    • Send abandoned cart emails

    • Send secret offer emails

    • Send loyalty emails

    • Send discount and free credit emails

    • Send competition emails

    • Send social proof emails

    • Send referral emails

    • Send on-demand emails